Once you have sent your email to your subscribers, your campaign’s overview page will begin to collect data from the activity of your subscribers.
The image above shows a campaign without any statistics yet collected as the email has not yet been sent.
The image below is what an campaign’s statistics page looks like when the email has been sent and the stats have been collected.
Opens – These are all the subscribers who have opened your email. The opened statistic is collected by tracking an image in your email. Once the image is called by the subscriber’s email client, the open is tracked. For this reason, opens can be inaccurate, as a subscriber may have opened your email, but if their email client was not set to display images by default, then the open would not be tracked until the subscriber displayed all images in the email.
Clicks – These are all the links your subscribers have clicked along with the number of time they clinked those links. These are much more accurate than the opens but can still be slightly off due to an email client that follows the link before the user can in order to check if it is safe to open first.
Forwards – This number represents the users who have forwarded the email using the Forward to a friend link generated by TotalSend. This will not include emails forwarded through the email client’s native forwarding function.
Viewed in Browser – These are the subscribers who clicked on the view in browser link and are a good indication of certain subscribers having issues with your HTML and the way it displays in their email client.
Unsubscriptions – This is all the subscribers who unsubscribed from your list using the unsubscription link provided in your email.
Bounces – These are any subscribers who were sent the email, but it bounced back to our server either temporarily (soft) or permanently (hard).
Using the menus on the left of the page, you can view each section of the statistics in more detail and export a report for each in using the “Report Options” menu
Additionally you can edit the campaign or delete it using the “Campaign options” menu at the bottom.