An auto-responder is a trigger email that is usually sent in response to an action taken on your account or by your subscribers. It can also be triggered by date information sourced from a “date type” custom field (e.g Birthdays).
To create an auto-responder, first navigate to the list you would like to create the auto-responder for by clicking on the [Lists] navigation menu option.
You will be taken to a list of all the lists in your account.
Now just click on the name of the list you want to create the auto-responder for.
You are now brought to the overview page for that list.
Next click the “Auto Responders” option under the [LIST OPTIONS] menu.
Next just click the [Create New Auto Responder] button to create a new Auto Responder.
You are now taken to the settings page for your auto-responder.
The first thing you need to do is give it a name.
The next option is to select the “trigger” that will cause the auto responder to be sent out.
Your options are as follows:
Subscription – This will send the auto-responder to any email address that subscribes to this list after it has been created and saved.
Link Click – This will send the auto-responder to any subscriber that clicks on the given URL you specify, in any of the campaigns sent to this list.
Campaign Open – This will send the auto-responder to any subscriber on this list that opens the campaign that you specify.
** Note that the campaign must have been previously created to be selected and a draft Is best selected for the best results
Forward to a Friend – This will send the auto-responder to any subscriber on this list who forwards a campaign that was sent to them.
Date Information – This will send the auto-responder on the date value contained within a subscriber’s “date” type custom field. E.g. Birthday, Subscription Date, Booking date etc.
The next setting is the time frame in which the auto-responder should be sent in.
This option will determine how long after the trigger is activated, that the auto-responder is sent.
Once you have set the initial settings just click the [Create Auto Responder and Edit Email] button to continue.
For the creation of emails. Please reference the “Campaign creation options” section of this document.
Once you have completed the creation of the email, your auto-responder will be saved in the list.