Common Spam Filter Test Results

During the review stage of your campaign you will receive a  SPAM score for your campaign based on its content. This test puts your  campaign up against the Spam Assassin’s SPAM filter. The following are a  few of the most commonly encountered rules in the Spam Assassin spam  filter test.

BODY: HTML: images with 2400-2800 bytes of words / BODY: HTML has a low ratio of text to image area

   This basically means that your campaign has a large area of images and  does not have enough text content for balance. To fix this problem, add  more text in your email. Also, text inside of images will not count as  text as SPAM filters cannot read images.

BODY: Message only has text/html MIME parts / Multipart message only has text/html MIME parts

   All messages sent from Total Send are multipart messages. Some SPAM  filters don’t trust you if you do not have both an HTML version and  plain text version of your message. Their reasoning is that spammers are  lazy and will not take the time to make both as their emails are  disposable. It is good practice to use both and HTML and plain-text  version of your campaigns.

BODY: Talks about (trigger word)

   This basically means that you’ve used a spam trigger word in your email  that is “taboo”. These words are usually things like “cash, affiliate,  discount etc.” To fix this, just get a bit creative and find another way  of saying it.