The reasons why images may not be displaying are usually very simple to fix. The following simple steps will help you to resolve most of the common problems with images in your emails.
GIFs on an email campaign.
GIFs are a nice way to grab the attention of a reader, and when used well they can be effective at increasing Click Through Rates (CTR). There are however some notable downsides to using GIFs, that we will discuss.
-> Outlook 2007, 2010 and 2013 don't support animated GIFs, only the first frame will display. This means that if you are going to use a GIF, make sure that the very first frame makes sense, if the animation doesn't work.
-> GIFs increase the size of email dramatically (unless they are basic GIFs specifically designed for email). The smaller the file size is of an email, the better it is for the deliverability of the email as it takes less time to transmit the email to the recipient and it takes less time for the recipient to download and open the email. General rule of thumb for us is to try and keep the size of an email less than 500KB.
-> The loading time of the image will be influenced by the size of the image/file, there for try to keep the image to less than 200Kb as a standard.
-> Users on mobile devices tend to have less bandwidth.
If you are happy using GIFs, then see the below examples for some tips on how to appropriately integrate GIFs into email.
Ensure that the image you are uploading isn't too large.
If you uploaded a high resolution image and used html to scale it down, it will retain the file size. Open the image in a basic image editor or windows image previewer. It should remain the size you intend it to be. If it is larger than it appears in your email, then use an image editor’s scaling tool to make it smaller before uploading.
Most email clients block images by default.
The recipients of your campaign will need to select the option to “allow images to be displayed”. This cannot be avoided.
You will need to make sure that your images work in all internet browsers.
Depending on the image editing software that you saved the image from, it may not display in IE. To ensure it works, open the file in paint and save it again from paint.
When uploading images, make sure the images are uploaded to Total Send.
For an image to be displayed in an email it needs to be hosted either in Total Send’s media library or on your own server.